The conference was in my opinion a verification of exactly how much future potential lies within the creative industries.
Besides this we also have to stay sharp, when it comes to defining and measuring creativity. Creativity can easily become a fluffy, buzzy word. Something which we mostly put in relation to creating something with our hands and material - and not with economic growth and employment.
We are still learning about creativity and this was a genuine reminder to keep researching and for example digging into the reports of NESTA.
Research shows that the field of creative industries has the biggest amount of young employees. So last but not least, this conference was a clear reminder to keep contributing to the documentation of this field in relation to STAK and 2017 Academy.
// Annika